“I remember saying, ‘You’re really close to me right now. The opening shot features an extremely close close-up of cheerleader Amy Merletti mouthing the first verse. One of the most popular versions - clocking in at 25 million views to date - was made by the Miami Dolphins Cheerleaders in May 2012 while they were in the Dominican Republic shooting their 2013 calendar. “It was a fun merging of the old guard that had been there for at least one or two Olympics and then the new people.” “There was a lot of new blood on the team,” says Hersey. But the Bieber video sparked a lip dub craze surrounding “Call Me Maybe,” and in the months that followed, it seemed like everyone - teachers, students, fraternity brothers, sorority sisters, Miss USA contestants (along with Donald Trump) - was getting in on the trend.Ģ012 Olympic Swim Team member Kathleen Hersey, along with teammates Caitlin Leverenz and Alyssa Anderson, was a huge fan of the Bieber-and-friends lip dub and saw making one as an opportunity to bring the members of the swim team closer together. Jepsen's own music video for the song dropped that March (it now has more than 1 billion views), and the track entered the Hot 100 on March 10 at No. The clip now has more than 75 million views. “It was just a quick, fun situation.” Flores and Carlos PenaVega co-edited the video in a few hours, PenaVega uploaded it to YouTube, and it quickly went viral. “I wasn’t taking it too seriously,” he says. The Office even got in on the action in 2010, when the first episode of Season 10 began with the cast performing a lip dub of The Human Beinz’ “Nobody But Me.”įlores shot the video over the course of a week in L.A., using the Photo Booth app on his MacBook Pro. The “Flagpole Sitta” video inspired a number of communities across the internet to try their hands at their own lip dubs, from students and celebrities to internet conference attendees and the entire population of Grand Rapids. “So viewing those always felt super amateur, and with this it was like, 'Oh with just a little bit of work, you can elevate this little homemade self video into a larger-than-life music video.'” “There had been video of people lip-syncing online, but they never edited the music in,” Lodwick says. He then dubbed in the original track to the footage for a cleaner sound than your typical lip-sync. “I was just walking and listening to the song, and I wanted to share with people how I felt in that moment,” he says. The clip, which is no longer available online, showed him mouthing along to a song called “Endless Dream” by the band Apes and Androids.
Lodwick first used the term “lip dub” in the description of a video he uploaded to Vimeo in 2006.
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